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Deep Dive into the Consumer Motivations that Drive Sales
Does Psychology Provide a Crystal ball into Brand Performance? Human beings have always longed to predict the future – to have the proverbial ‘crystal ball’ to foresee what will happen, and how it...
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Turning Customer Service Hurdles into Loyalty Wins
Eric Carrasquilla, EVP and Division President of Customer Experience Solutions at CSG, shares insights into improving customer service. This discussion will explore how businesses can enhance customer...
View ArticleInfluencers, Celebrities & Investments
In the world of fame and fortune, some celebrities go beyond the spotlight, strategically building wealth through diverse investments. On average, celebrities invest $38 million per investment venture...
View ArticlePassikoff: Brand Loyalty Kicks High
There was a great marketer who said the secret of his success was, “Don’t give people what they want – give ’em something better.” His name was Samuel Lionel Rothafel. Mr. Rothafel – known in the...
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2024 Travel Loyalty Outlook Report Uncovers Changing Consumer Sentiment...
The new report from arrivia explores how consumer attitudes toward travel have evolved since 2021, alongside travel brand and loyalty program goals amid continued increases in travel Findings from...
View ArticleTravel Loyalty in an Age of Value
iSeatz 2024 Loyalty Trends Report: What consumers value most in their loyalty program is saving money on travel. For the past two years, American consumers have grappled with persistent inflation,...
View ArticleThe Good News and the Bad News about AI
Which do you want first? Research tells us that depends. On whether you’re the giver or receiver of bad news. And if the news-giver wants the receiver to act on the information. It’s more complicated...
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Unlocking Loyalty: The Unseen Power of Travel Rewards in Membership Engagement
In the ever-evolving landscape of customer engagement and loyalty, one constant remains: the quest for organizations to create meaningful connections with their members. The latest research from...
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Personalizing Loyalty: The TRIFFT Way to Forge Community & Retention
Ever wondered what it takes to cultivate a loyal customer base that feels more like a community? Jakub Minks, the visionary founder of TRIFFT, joins us to share his expertise on creating loyalty...
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Passikoff: Brand Exnovators
Here’s my “Word of the Day.” Exnovation. I used a thesaurus to find it. “Exnovation” has been described as the “flipside of innovation,” but to call it that would be misleading. It’s not so much the...
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